Weatherford Democrat

Aledo ExtrA

June 11, 2014

Indulge in comfort at Acconciature Salon & Spa

WEATHERFORD — By JUDY SHERIDAN

The co-owners of Acconciature Salon & Spa in Aledo, Weatherford residents Valerie Hopkins and Jaimee Merino, imagined the Old World grandeur of Italy when they picked the name for their edgy new business, “acconciature,” meaning coffures or hairstyles.

“We wanted something that was elegant,” said Merino, who manages the upscale shop’s finances and marketing, “something different.”

Acconciature, which opened in March, is different from what one might expect from its small-town location, not only in name, but in services and even decor.

Full body waxing — new for Parker County? — is offered, as well as massages, facials and hair styling, for a “complete day of pampering” without the commute to downtown Fort Worth.

And no, full body is not an exaggeration. In fact, esthetician Danica Gowan has an apron that reads, ‘Yes, I’ll wax that,’ Merino says with a smile.

Gowan also does facials, makeup, wraps and chemical peels.  

A customer getting her hair done often gets a tension-releasing hand massage, too, said Merino. Complimentary wine and specialty drinks — including Saturday mimosas — help customers relax.

Did I mention the massaging shampoo bowls?

  “What sets us apart is our customer service,” Merino said. “We make you feel comfortable, not rushed in and out. You’re paying us for the time, so we make sure we give you that.”

Acconciature’s interior is simple and uncluttered, with products and equipment hidden from view in sleek black work stations. An enormous all-glass black chandelier with ruby accents adds pizzazz.

Despite the luxuries and high-end look of the salon, the services are mid-range, Merino said. Appointments can be booked online, with the spa confirming via email. The website lists a women’s cut and blowout for $42, a men’s basic cut for $25 and a kid’s cut for $18. A ‘Billion Dollar Brow’ waxing and shaping is $25.

The Men’s Elite Haircut — a favorite with some local coaches — costs $35 for a 35-minute service that includes a beard trim, shampoo, scalp massage and hot towel. Eucalyptus products are used for “an amazing scent” as well as a tingle, Merino said, and the cut is styled with Jack Black hair products.

A Farmhouse Fresh Body Scrub, which exfoliates the whole body with a salt or sugar scrub and includes a mini-massage with Shea Butter cream or oil, is priced at $90 for a 60-minute service.

Merino credits co-owner and good friend Hopkins, the director of cosmetology for Weatherford College, with the experience and know-how needed to launch a successful salon/spa business.

“She has been with Weatherford College for eight years and prior to that managed and operated salons as well as stood behind a chair,” she said, “and her mother was a cosmetologist.”

Acconciature is located at 709 North FM Road 1187, Suite 700.

Although construction on the corridor is ongoing, the driveway into the business is clear, Merino said, although it may be difficult to see.

For more information, go to aledosalonandspa.com or call   817-441-1911. Acconciature Salon & Spa is also on Facebook.

 

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