By BRIAN SMITH
Parents are always looking for children to express themselves in a positive way. An Aledo couple has found a way not only to allow their children to do it, but others as well.
After observing their children “doodling” and wanting to decorate their doors and backpacks as well, Laura and Seth Anderson decided to pursue the development of a product that allows kids to positively express their interests and personalities. The couple met with cofounder and family friend Jeff Watts and the idea for PatchPak was born during a camping trip.
PatchPak is a unique line of backpacks, binders and lunchboxes that can be patched and personalized by both kids and adults. Nearly 199 patches, including every number 0-9 and letter, can be used to personalize the items. The Andersons’ three kids: Marshall, 9, Jane Claire, 7, and Tyler, 4 have all played an integral part in decisions about the company, according to Laura Anderson.
“They’ve helped design all the patches. They’ve chosen the colors for everything,” Laura Anderson said.
Anderson herself has personalized her bag, using “Mom” and “Rock” as things she likes. What makes the patches unique is the fact they don’t have to be sewn on as the backing is a velcro type material that sticks to the items.
“Kids can redesign their backpacks anytime as the patches just pull off and stick back on,” Laura Anderson said. “We’re also designing new patches all the time and the patches are only about ($3 each), so it’s easy to make changes and try something new.”
With more and more schools coming up with a form of dress codes, PatchPak allow for students to have a bit of individuality in their daily lives Anderson said.
The company, which has about five employees in its Fort Worth shop, has also found ways to give back to the community. Since its inception in February, PatchPak has donated to a number of educational groups, including AdvoCats and the Aledo Independent School District as part of its “Patch Your Pak and Give Back” campaign.
Trying to expand its brand out in the community and internet, PatchPak has another fundraiser to benefit all Parker County school districts. By using a giving code at checkout, a 10-percent discount on the purchase will be made with $5 going to the individual district.
Remembering the code is easy, as the district mascot is used: (Roos for Weatherford ISD, Bearcats for Aledo ISD, Eagles for Brock ISD, etc.)
For more information on the business, visit www.PatchPak.com.