Weatherford Democrat

Aledo ExtrA

September 3, 2013

Shop Local campaign to kick off with urban market


In an effort to help businesses affected by construction along the city’s main corridor, Aledo’s Economic Development Corporation will kick start a Shop Local campaign with a high profile urban farmers' market Saturday morning.

The market, showcasing the wares of some 20 vendors, will be open from 8 a.m. to 1 p.m. Sept. 7 along North Front Street. It is the first of eight markets scheduled to take place every Saturday through October.

The “upscale” and “intimate” markets will offer works of art and other specialty items as well as homegrown local produce, Community Events Planner Lori Wedgeworth said. Jazbac Farm, a Weatherford family farm, is organizing the vendors and has agreed to supply the bulk of the fresh fruits and vegetables.

Products offered will include custom knives, belt buckles and jewelry, handmake blankets and pillowcases, organic goat milk soaps and specialty coffees, according to James Zeig, who co-owns Jazbac Farm with his wife, Barbara Choate. Mary’s Tamales and Cup & Cake Coffeehouse & Bakery will be there, Zeig said, along with a juicer who sells smoothies.

“This is all about a movement in Aledo to make people aware of how shopping locally can stimulate the economy,” Wedgeworth said. “The businesses can certainly see a difference with the construction going on.”

Aledo merchants are being invited to participate in “Keep it Local — Shop Aledo” this week, Wedgeworth said. Part of the deal is providing some sort of a discount for customers.

“We plan to send a Shop Local discount card to all Aledo residents asking them to think before they buy,” she said. “We want our businesses to know that we’re here to support them at the end of the day.”

Last week Parker County officials announced that road crews would begin excavating and rebuilding the west side of FM Road 1187, where many of Aledo’s businesses are located, during the week of Sept. 23. The project is scheduled to be completed late next year.

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