Weatherford Democrat

Business

July 18, 2007

Empire Today’s icon character ‘Empire Man’ celebrates 30th anniversary

Special to the Democrat

NORTHLAKE, Ill. — Empire Today, LLC, is proud to announce that 2007 marks the 30th anniversary of the introduction of its iconic television pitchman “The Empire Man.”

Part blue collar superhero and part pure entertainment, The Empire Man has come to represent great value, world-class customer care, and next day installation to generations of Home Furnishing and Home Improvement consumers.

Introduced in 1977 as a live action character, and later adapted into a popular animated persona, The Empire Man has grown to become a cultural icon.

The Empire Man has been seen internationally in commercials and other media, has spawned a line of popular bobblehead dolls, is featured as a crowd favorite each year in the annual McDonald’s Thanksgiving Day Parade, and will throw out the first pitch at legendary Wrigley Field on “Empire Day,” Aug. 18, when the Chicago Cubs take on the St. Louis Cardinals.

With the enjoyable Empire Man serving as master of ceremonies, the Empire Today jingle - “800-588-two-three-hundred, Empire Today” — has made the company’s phone number one of the most recognized numbers in the entire country. Empire Today and its famous jingle have been the subject of interest on Late Night with Conan O’Brien (NBC), The Ellen DeGeneres Show (syndicated), Extreme Makeover (ABC), Curb Appeal (HGTV), Clean House (Style), and Designed to Sell (HGTV).

Empire Today is the leading provider of installed Home Furnishings and Home Improvements. The company offers next-day installation of carpet, hardwood flooring, laminate flooring, ceramic flooring, No Clog Gutters, bath liners and shower enclosures.

The Empire Man was originally portrayed on television by Lynn Hauldren, who continues to provide the voice of the animated character.

Empire Today will be celebrating the anniversary of the Empire Man character throughout 2007.

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