Weatherford Democrat

Business

September 22, 2011

Like us for the latest deals

DALLAS — Since its inception a little more than a month ago, hundreds of posts have been made offering everything from daily lunch specials at local diners to monthly specials for photographers. Customers have even begun asking for advice on the best businesses around town, including carpet cleaners and lawn maintenance.

Schweitzer said he does not know where the idea to create the page came from, but knows it is a practical marketing application for all businesses.

"It was an outlet for me to advertise, but also an outlet for everyone else to advertise," he said. "(Other business owners) love the idea and the concept of (the page)."

The most advantageous aspect of the Facebook page for Schweitzer is it is cost effectiveness, something he says he always takes into consideration as a restaurant owner.

"Social marketing is huge. It's really cost effective - you can offer things on there and see where your return is coming from," Schweitzer said. "Whereas with conventional marketing, especially with restaurants, it's a tremendous amount of money and you don't really know what is working and what is not."

Schweitzer's restaurant even takes the Facebook application a step further with his customers than advertising daily deals.

"When (customers) do the Facebook check-in, they get a free drink," he said.

Beyond advertising and creating new customers, Schweitzer said the Facebook page promotes the local community.

"My goal (with the page) was to keep the money local and keep our tax dollars here," he said. "Anything that can help out (economically) - it is kind of like a one-stop-shop for people on Facebook."

In an interview with TechCrunch, Facebook Chief Operating Officer Sheryl Sandberg stated that an estimated 175 million people log into Facebook each day. While Schweitzer and other businesses in Weatherford may be far from reaching a target audience of that caliber, it proves that the social medium is being embraced.

"I think (Facebook) is a logical way for businesses (to advertise), but it is the way of the future. It needs to be embraced because it is going to happen with or without you. That's why I am doing it, because I know this," Schweitzer said. "If you can get those people (on Facebook) in once, then you've got a loyal customer."

1
Text Only
Business
  • Biz Index 1.jpg A Little Bit of Everything

    Kris Hurley and Natalie Mynar know a “Little Bit of Everything.” They should, as it’s their business to.

    April 13, 2014 1 Photo

  • Biz Index 1.jpg He hits the road

    April 6, 2014 1 Photo

  • Biz Index 1.jpg Dr. Avi Desmukh

    Medicine is an art form in and of itself. To be both an artist and a urologist combines the best of both worlds.

    March 30, 2014 1 Photo

  • Working with the family

    March 30, 2014

  • Biz Index 1.jpg 42 years in business

    In a world of “here today, gone tomorrow” businesses, seeing one that has been in Weatherford 42 years is very refreshing.

    March 23, 2014 1 Photo

  • Biz Index 1.jpg Such an inspiration

    Like nearly everyone, Kristin Bryan believes bullying is wrong. Unlike most everyone, she has gone and done something about it.

    March 16, 2014 1 Photo

  • Biz Index 1.jpg Treating you like family

    People have moved south and west across the country for hundreds of years, the call of sunny, warm weather words to many ears.

    March 9, 2014 1 Photo

  • Biz Index 1.jpg Willow Park Insurance Group

    More than 60 years of insurance experience awaits when you come by the offices of Willow Park Insurance Group, located at 108 S. Ranch House Rd., Suite 600, in Willow Park.

    March 2, 2014 1 Photo

  • biz index 1.jpg Living the dream

    It was a dare Andy Fenus was glad he accepted.

    February 23, 2014 1 Photo

  • Biz Index 1.jpg DogEared Books

    Mandy Lashbrook has finally gotten to realize a dream.

    February 16, 2014 1 Photo

Must Read
Top News
House Ads
AP Video