Weatherford Democrat

Business

January 6, 2013

Claffey Pools win major award

WEATHERFORD — For some companies, a lifetime achievement is a true once-ever milestone. Except in the case of Claffey Pools in Weatherford, which receive not one, but two of them in a single week.

The accolades began on Monday, November 5, when owners and siblings Charlie Claffey, Brian Claffey, and Shelly Claffey-Broder, traveled to New Orleans to receive not one, but four international awards at the Association of Pool & Spa Professionals (APSP) conference. This is the most prestigious recognition program in the entire industry based upon pool and water feature design.

Claffey Pools had garnered 13 regional awards from APSP in the spring, a staggering number for any company in the pool industry. This fall they received word that the company would receive a total of four awards in the highly competitive International Awards of Excellence competition.

Of these, one was the rare Gold Award, the symbol of the highest achievement in the industry. “We have received six gold awards at the international level, and each one is the equivalent of an Academy Award in our industry --- the ultimate recognition that any pool company can ever receive,” added Charlie Claffey, President of Claffey Pools.

The four international awards recognized pool and outdoor living projects that Claffey designed and constructed for customers in the Southlake area, with the gold award recognizing a pool and outdoor living project created at a home in Westlake.

After returning home on Wednesday, November 7, the trio drove to Waco to receive the Family Business of the Year Award from the Baylor University Institute for Family Business.

The judges were impressed with the depth of family participation (24 members over the years, 18 currently), the relentless pursuit of excellence (Claffey is one of the 12 largest pool builders in the United States) and the high marks that the company received from customers for both innovation and extraordinary customer service.

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