Who knows, mattresses may be next. Imagine sleeping through the night without any fear of being hauled off to jail for our relaxed repose on a tagless mattress.
Hanes’ campaign is indeed subtle. It suggests the dawning of a bright new day. We may be chafed—rubbed wrong in many of life’s circuitous circumstances—but, thanks to Hanes--irritations will be reduced by one.
Ads stress that men now have no worries about irritation by abrasive tags on shorts.
Do you feel like igniting any Roman candles yet? I don’t either.
At the risk of providing too much information, I’ve worn such “store bought” items for more than seven decades. (I think they came soon after diaper wear. I was so adorned soon after diapers, about the time “union suits” came along. No, these suits had nothing to do with the Civil War.)
I recall no irritations by abrasive tags. In fact, I’ve always considered such tags helpful, particularly when they were universally sewn in back. This guided me in getting drawers on “front-erds,” a common term at the time.
I’ve also accepted shorts with labels in front, or on sides, and in some cases, on the outside. Remembering which companies use tags which ways is challenging, however.
Mostly, I believe a vast majority of men simply seek comfort. Manufacturers enjoy fruitful profits in turning out garments of all shapes and sizes that conform to men of all shapes and sizes.
And Godspeed to Hanes, if the company’s intent is to start a journey to eventually challenge the FTC.
That cog in government’s big machine probably deserves the kind of spotlight now shining on various government entities.
My Uncle Mort, 101 this summer, claims to wear homemade shorts to this very day. Aunt Maude confirms that she’s turned ‘em out by the hundreds, from an electric sewing machine the past 40 years.