Weatherford Democrat

Community News Network

June 4, 2013

After tests, Lululemon yoga pants return to shelves

The Lululemon Athletica yoga pants that revealed more than muscle tone are back.

              

The company is restocking its Luon black yoga pants in stores and online after they were pulled in March for being too sheer, Lululemon said Monday on its website. It raised the standards for the Luon fabric and put the material through 15 tests of specific components including colorfastness and burst strength, the Vancouver-based company said in the statement.

              

Lululemon saw a surge in sales based on pent-up demand for the pants, which are central to the brand, Camilo Lyon, a New York-based analyst for Canaccord Genuity, said Monday.

              

"This is a core product of theirs," said Lyon. "They needed to make sure the communication with the consumer was perfect, and for the most part they did a good job."

              

The company disclosed March 18 that some of the Luon garments became too sheer when wearers bent over and offered full refunds or exchanges for pants purchased after March 1. The issue was a potential blow to the retailer, which can sell yoga pants for $98 and tank tops for $64 because of its carefully cultivated reputation for quality.

              

Customers can consult an "educator" to ensure their pants are the correct size and "perform the way they were intended," according to Monday's statement. Lululemon has adjusted the garment pattern to ensure the pants won't stretch beyond their ability.

              

"Maintaining the integrity of the style and fit is a big priority for us, and making sure that our guests are in the right size pant is an important part of the equation," Lululemon said.

              

The stock has gained 24 percent since the day after the recall was announced.

              

The retailer said it expects to lose $57 million to $67 million in sales from the recall. The recall of the black Luon garment, which accounted for about 17 percent of all women's pants the company sells, caused Lululemon to forecast profit this year that was less than analysts estimated, sending the shares to their biggest decline in two months.

              

The company reports first-quarter results June 10. Adjusted profit in the period will be about 30 cents per share, according to the average of 25 analysts' estimates compiled by Bloomberg.

              

"The incredible publicity from the media actually helped them - they spent exactly $0 on all that advertising," Lyon said. "What we saw was an uptick in traffic into the stores right around the recall. When you have more traffic in your stores, even if you don't have core pant in stock, chances are that that consumer is going to buy something else."

              

Lululemon, with more than 200 locations, is expanding into men's and girls' active-wear and opening more stores internationally.

            

 

1
Text Only
Community News Network
  • Raw oysters spike U.S. rise in bacterial infections, CDC reports

    Raw oysters, so good with hot sauce, increasingly can carry something even more unsettling to the stomach: A bacteria linked to vomiting, diarrhea and pain.

    April 17, 2014

  • Low blood-sugar levels make for grousing spouses

    Husbands and wives reported being most unhappy with their spouses when their blood-sugar levels were lowest, usually at night, according to research released this week in the Proceedings of the National Academy of Sciences. Missing a meal, dieting or just being hungry may be the reason, researchers said.

    April 16, 2014

  • Allergies are the real midlife crisis

    One of the biggest mysteries is why the disease comes and goes, and then comes and goes again. People tend to experience intense allergies between the ages of 5 and 16, then get a couple of decades off before the symptoms return in the 30s, only to diminish around retirement age.

    April 15, 2014

  • treadmill-very-fast.jpg Tax deduction for a gym membership?

    April marks another tax season when millions of Americans will deduct expenses related to home ownership, children and education from their annual tax bill. These deductions exist because of their perceived value to society; they encourage behaviors that keep the wheels of the economy turning. So why shouldn't the tax code be revised to reward preventive health?

    April 15, 2014 1 Photo

  • Google acquires drone maker Titan Aerospace to spread Internet

    Google is adding drones to its fleets of robots and driverless cars.
    The Internet search company said it acquired Titan Aerospace, the maker of high-altitude, solar-powered satellites that provides customer access to data services around the world. Terms of the deal weren't disclosed.

    April 14, 2014

  • Search teams will send unmanned sub to look for missing Malaysian airliner

    Teams searching for a missing Malaysian airliner are planning for the first time to send an unmanned submarine into the depths of the Indian Ocean to look for wreckage, an Australian official leading the multi-nation search said Monday.

    April 14, 2014

  • Why Facebook is getting into the banking game

    Who would want to use Facebook as a bank? That's the question that immediately arises from news that the social network intends to get into the electronic money business.

    April 14, 2014

  • Boston doctors can now prescribe you a bike

    The City of Boston this week is rolling out a new program that's whimsically known as "Prescribe-a-Bike." Part medicine, part welfare, the initiative allows doctors at Boston Medical Center to write "prescriptions" for low-income patients to get yearlong memberships to Hubway, the city's bike-share system, for only $5.

    April 10, 2014

  • Screen Shot 2014-04-09 at 5.06.43 PM.png Spartans mourn passing of 'Princess Lacey'

    Lacey Holsworth, the 8-year-old cancer patient from Michigan who befriended Michigan State forward Adreian Payne and established a bond with his teammates before and during the Spartans’ run to the Elite Eight, died at her home late Tuesday night, her family said.

    April 9, 2014 1 Photo

  • Is a paleo vegetarian diet possible?

    Research shows most people can follow a regimented eating plan for a short time. That's not the challenge. The challenge is finding a healthful eating plan you can follow day after day and achieve your long-term health goals. At this point, it doesn't appear that the paleo eating plan meets these objectives for most people.

    April 9, 2014

Must Read
Top News
House Ads
AP Video
Poll

The City of Weatherford is considering an ordinance that would ban smoking inside restaurants and enclosed areas where food is prepared, sold or consumed. Do you agree with this proposal?

Yes
No
Undecided
Don't care
     View Results