Published: July 08, 2009 03:36 pm      

Free meal available for diners dressed as bovines

ATLANTA – In the ‘moo’d for a free meal? As part of the chain’s fifth annual Cow Appreciation Day

celebration, Chick-fil-A® restaurants are offering a free meal (breakfast, lunch or dinner) to any customer

who visits one of the 1,450-plus participating restaurants fully dressed as a cow on Friday.

Customers dressed head to hoof as a cow will be rewarded with a free Chick-fil-A Meal, which

includes an entrée of choice, a side item and a drink. For those who are

too timid to wear full cow costumes, Chick-fil-A will award a complimentary entrée to customers partially

dressed in cow attire, such as a cow-spotted scarf, purse, hat or other accessory.

“Cow Appreciation Day continues to be one of our best indicators of the great passion our

customers have for the brand,” said Steve Robinson, Chick-fil-A’s senior vice president of marketing. “It

takes a loyal fan to dress like a cow for a free meal. Based on the stories we hear from our restaurant

Operators around the country, we have quite a large – and growing – base of Chick-fil-A fans. Cow

Appreciation Day is our way of thanking them for their loyalty, not to mention a truly fun day!”

Chick-fil-A has launched a special website dedicated to the occasion, www.cowappreciationday.com.

In addition to providing further details about the event, the site offers cow costume tips as well as

downloadable cow spots, masks and other bovine-themed accessories for customers to use to create their

costumes. The site also will host two online photo contests, one contest for adults 18 and older and

another for children 10 and under. Both contests will award free Chick-fil-A products for a year to the best

cow-dressed customers, and children will also have the opportunity to win a $1,000 U.S. Series EE Savings

Bond and a digital camera through the kid’s photo contest.

Now in its fifth year, Chick-fil-A’s Cow Appreciation Day continues to build momentum. Last year’s

event – and the resulting turnout – confirmed that Chick-fil-A has a strong following of customers willing

to go to great lengths to show their appreciation for cows. Thousands of cow-clad customers visited

Chick-fil-A restaurants across the country, including a herd of more than 2,000 from area summer camps,

daycares and preschools in Columbus, Ga. Costumes ranged from simple cow-spotted t-shirts to full cow

suits complete with furry ears, cow bells and homemade sandwich boards with personalized renditions of

the “Eat Mor Chikin®” Cows’ quirky messages.