Weatherford Democrat

Lifestyles

November 26, 2007

Electronic coupons help ‘eSave’ your shopping day

Stephanie Nelson, Syndicated Columnist

Years ago, I was a fan of an easy coupon program called “Upons.” It was an electronic discount program that provided electronic “coupons” on my store loyalty card. I went to my store’s Web site, viewed a list of available coupons and selected the ones I liked. Because I registered my loyalty card on the Upons site, the coupon values were automatically transferred to it. When I shopped and bought the qualifying items using my loyalty card, the system automatically deducted the coupon amount from my bill.

I liked the program because it didn’t require any clipping. However, I tended to forget what I had put on my card, at the time, I was not organized enough to write down the coupons I had selected. Sometimes I was pleasantly surprised when the store’s register deducted the electronic coupon when I coincidentally bought a qualifying item. As time went on, there were fewer coupons available on the Upons site. Eventually, the sponsor discontinued the program.

I recently went to Kroger’s Web site and saw that they have added an improved version of an electronic coupon program. The program includes several Kroger-owned stores, including Kroger, Ralphs, King Soopers, Fry’s, Smith’s, Dillons, QFC, JayC and City Market.

As with any new program, you need to read the fine print to make sure you’re following the instructions correctly. If you don’t, your electronic coupon may not work. I have already registered, and will share what I’ve learned:

First, go to www.kroger.com and look for the eSaver program link. When you sign up for the program you will establish a password and select your store’s name from a dropdown menu. Be aware that you are also signing up for the sponsor’s e-mailed newsletter when you register.

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