Weatherford Democrat

Local News

October 1, 2012

Hudson Oaks staff working on branding

HUDSON OAKS — City officials here are working on a new branding for Hudson Oaks, including a new logo and website development.

Council members received an update and were allowed to give opinions during Thursday night’s council meeting. City Administrator Sheri Campbell-Husband said both the council and community asked for a re-brand, making the point they wanted something very unique.

The city hired AM Designs from North Richland Hills and has been working with them since mid-July. After several rounds of back and forth between the entities, the council looked at three options.

“We wanted to reflect the fact the city is named after a tree without it looking cartoon or clip artish,” Campbell-Husband said. “We also wanted to cite residents love of nature and green space.”

Assistant City Administrator Patrick Lawler used a street sign, water tower and stationery to display the three logos. All of the proposals used an H and O and had a green branch or tree like element to them.

Mayor Pro Tem Tom Fitzpatrick had issues with the logos, saying the green tone used did nothing and just because the city was named after a tree doesn’t mean it had to be part of the branding.

“Why are any of these improvements over what we have now?” Fitzpatrick asked. “Let’s really re-brand ourselves if we’re going to do it. Let’s be memorable.”

Council members made the comments that because the city was still relatively new, its logo and fonts should represent that. Mayor Pat Deen reminded council members that the branding process was going to take some time.

“This is going to be a process,” Deen said. “As we look at them we need to see new concepts and new ideas being brought forth.”

City staff are taking back to the designers council’s desire to see a more modern look, which seemed to relax staff members.

“We were kind of feeling shackled by the whole nature thing,” Lawler said.

Along with the logo and website development, city officials are also trying to differentiate the city for motorists with median and sign work along U.S. Highway 180 through town. City staff had hoped to be able to award a bid for the median project at the meeting but holdups in grant money forced a delay, much to the chagrin of the city staff.

The $216,000 coming through the TxDOT Green Ribbon program must first be approved by the federal government. Campbell-Husband said that process usually takes about two weeks and it has now been 3 1/2 weeks. The rest of the budgeted $991,000 project cost will come from the city.

Lawler said many of the bids, however, have come in under budget, allowing for about $70,000 in case some costs are over budget. Campbell-Husband said a special meeting may have to be called to okay the bid.

The project itself, including landscaping, could take around 280 days, while Lawler said he doesn’t believe it will take that long. Periodic lane closures will be part of the construction process.

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