Get it started ... and they will (hopefully) come.
For the first time in city history, Weatherford will be hosting a Food Truck Rally set for Saturday from 5 to 10 p.m. in the parking lot in front of the Weatherford Chamber of Commerce and Albertson’s. Albertson’s Store Director Larry Lewis got the idea for the event after eating at a truck rally about four or five weeks ago in Fort Worth.
“My wife and I were eating and I thought Weatherford has nothing like this,” Lewis said. “I went over to the chamber office and began asking some questions. I wanted to see if the city could benefit from something like this.”
Lewis then got with his Drug Store Manager Adam Martinez and the event was born. Food trucks have become increasingly popular recently, with the advent of shows about them on the Food Network (Great Food Truck Race) and Travel Channel. The mindset of food trucks being nothing more than “roach coaches” has gone by the wayside with many well known chefs deciding to take their food to the people.
“That’s the mindset that could hurt us,” Lewis said of trucks thought of as roach coaches. “My only stipulation on this event was that the food must be good. (The store) is not benefitting one iota by having this. We just wanted to give the people something different.”
Seven trucks will be taking part in the inaugural event, including Fred’s Texas Cafe, which has been featured on the Food Network’s “Diners, Driveins and Dives” and the 2009 winner of the DFW Burger Battle.
Lewis said the truck should be a great draw to the event for a number of reasons.
“People around here know Fred’s,” Lewis said. “They’ve said they will also be roasting a pig as part of the event.”
Lewis has a number of trucks with different types of food coming, including Good Karma Kitchen, which is a vegetarian and gluten free food truck. Other trucks include Salsa Limon, Crazy Fish, which is a sushi truck, Gandolfo’s and the Drifting Bistro.
Lewis said a number of truck operators contacted him after finding out what was going on and he had to turn them away.
“We don’t want this getting too big for the first time out,” Lewis said. “I just saw this as a way to help Weatherford and give them a chance to do this if it is a success.”
The chamber has been instrumental in getting the rally off the ground, offering use of its patio. Lewis said a number of tables and chairs will be set up.
“The patio at night gets a nice amount of shade, so it will be nice,” Lewis said.
Adding to the ambience of the rally will be a couple of local guitar players who will be playing music throughout the evening. Lewis also said a couple of craft booths will also be nearby displaying their wares.
“We’re hoping to get people out to enjoy the weekend and perhaps try something new,” Lewis said.
Get it started ... and they will (hopefully) come.
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