Board member Howard McClurkin suggested having corporate sponsors pay for or lease the signage with the understanding their business would be permanently placed along the bottom of the sign.
“Just having the one sign could potentially hurt economic development here,” McClurkin said. “We need to expand the message to our traveling public, particularly along Interstate 20 to help improve our positioning in the minds of larger event organizers.”
Board member and city council member Heidi Wilder said any signage changes needed to be coordinated with Director of Capital Transportation Projects Terry Hughes to ensure signage didn’t look “cluttered or haphazard.”
Discussion of using electronic billboards along the interstate was also discussed. No decisions were made and the matter will continue to be looked into, Hayes said.