Weatherford Democrat

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November 27, 2013

Gray Thursday ... Black Friday ... Small Business Saturday ... Cyber Monday

With some stores opening Thursday evening, shoppers want to see sales and discounts as holiday buying season commences

By BRIAN SMITH

Neil Kennedy is ready for the holidays.

The owner of Twisted Snifter on North Main Street says the holiday spending spree is on, at least at his business, which has really picked up over last year.

“We’re starting to get more and more word of mouth about what is going on, on the square,” Kennedy said. “People come here and are just blown away by what the Weatherford Square offers. More and more people are wanting to shop local and with restaurants popping up around town, it’s been just awesome.”

With Gray Thursday, Black Friday, Small Business Saturday and Cyber Monday upon us, many stores are gearing up for the annual onslaught of shoppers that will hit them over the next few days. Many of them will brave adverse weather conditions for days on end to make sure they get the item of their choice.

One shopper last year said she waited for a week and postponed Thanksgiving so she and her family could be the first in line for televisions. Many stores are expanding Black Friday and are opening Thanksgiving evening.

For shoppers, whether they hit the stores opening Thursday evening or early Friday morning, they want to see one thing – sales and discounts.

Despite signs that the economy is improving, big store chains like Wal-Mart and Kohl’s don’t expect Americans to have much holiday shopping cheer unless they see bold, red signs that offer huge discounts. As a result, shoppers are seeing big sales events earlier and more often than in previous holiday seasons.

Retailers are trying to lure shoppers like Marissa Anwar, who has been doing more bargain hunting compared with last year.

The operations consultant, who lives in Toronto and New York City, said the economy “hasn’t been great” and she’s lost clients. As a result, she cut her shopping budget to $2,800 from last year’s $4,000.

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