Weatherford Democrat

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December 4, 2012

Hudson Oaks council talkes logo, branding

WEATHERFORD —  

HUDSON OAKS — Work on a new design and branding for the city continued on two fronts during Thursday night’s Hudson Oaks city council meeting.

City staff have been working with a design firm for several months trying to get a logo council members can agree on. City Administrator Sheri Campbell-Husband said after council had given some general direction during the October meeting on what they wished to see in logo design, staff went back and forth with the design team twice. Campbell-Husband said staff was looking for more specific feedback from the council, which would make the job for the design team easier. 

Mayor Pro Tem Tom Fitzpatrick asked how the new logo would be incorporated into the pair of monuments being placed on medians at both ends of town. Campbell-Husband said the design for the monuments was completed about a year ago and would not be part of the monuments themselves. The city logo would be placed on marketing materials and water towers.

Council members looked at four or five different logos and appeared to not have a clear idea of what they wanted. Council member Dan David said he wanted something simple and stylized.

A couple of the designs had leaves on the end and had the city design shaped like an acorn which those on the dais found confusing.

“If you can’t figure it out within five seconds, it’s not good in my mind,” Fitzpatrick said. 

Campbell-Husband reminded the council that it will take time for people to recognize the new design.

“It won’t be instantaneous. It won’t be an overnight thing,” Campbell-Husband said. “For years, McDonald’s golden arches always had McDonald’s written underneath. Over time, it has become just the arches because people know.”

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