Weatherford Democrat

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January 26, 2014

Finding your way

City council to look at ‘way-finding’ signage

By BRIAN SMITH

Weatherford residents and visitors could soon have an easier way of finding businesses around town.

Part of Tuesday night’s city council agenda is a proposed contract with Baker Clearview Operating LLC for the placement of way finding signs in rights-of-way within the city. During the construction of South Main Street, the city placed temporary way finding and directional signs to various businesses. The responses to the off-premise way-finding signage was very positive, and many businesses requested implementation of a permanent program, a staff report stated.

Many cities are using similar programs where signs are rented by businesses. The program allows a private sign company to place specific types of signs at locations on city rights-of-way and then rents spaces to individual businesses. The private company then pays the city a percentage of the income for use of the right-of-way.

In April 2012, the council amended the sign ordinance to allow for the placement of way-finding signage on city rights-of-way.

Two different sign styles are under consideration. One is a more rustic sign style proposed for the downtown area. The other is for businesses along Main Street. However, no final determination has been on which signs will go where.

Also on Tuesday, Director of Capital Transportation Projects Terry Hughes will present a video showcasing future actions involving elements of the city’s storm water utility, Holland Lake, Heritage Park and downtown Weatherford.

Hughes said the video will show how all of the elements, which city officials have been working on for the last two to three years work together in a cohesive plan.

“We’re going to show how our storm water utility work flows into how our parks function which flows into our downtown plan and what we’re planning there,” Hughes said. “We’re feeling a real energy from the community as them wanting to get things done and the council and various boards around the city are creating a climate for success in Weatherford which I’m really excited to see.”

Council members will also be looking at updates to the city’s Downtown Action Plan itself. Director of Planning and Development Craig Farmer told Planning and Zoning Commission members Wednesday that six of the 20 items on the plan were finished or being worked on.

The meeting begins at 6:30 p.m. at City Hall, 303 Palo Pinto St.

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