Weatherford Democrat

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December 22, 2013

Down to the wire buyers

Some Christmas shoppers would rather do their gift buying late than early


Kindall considers gift cards “just not right” but said if nothing grabs him, he may end up buying some.

“I’m going hunting this weekend,” Kindall said. “I don’t have a lot of time to jack with this.”

Many shoppers have begun to do their shopping online, where sales have been strong with none of the lull online companies like Amazon and eBay experienced last year during the middle of the holiday shopping season, according to a USA Today article.

On the flip side, with the season nearly a week shorter than last year, physical stores have noted a very challenging season getting folks inside. With Christmas two days away, consumers have completed 57 percent of their shopping, a little behind where they should be at this point, according to Marshal Cohen, chief retail industry analyst at The NPD Group.

“Some say it’s the weather and I say it’s a lack of exciting merchandise,” he added. “Stores have not done enough to generate excitement and consumers are waiting for sales and discounts to get better.”

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