Because of the quick growth of the company, she says she has had to do minimal advertising, doing so only on Facebook.
She said the premise is simple. Your order what you need online, knowing that everything comes from North Texas suppliers. There is no minimum order with everyone able to order one month and skip when they need to. She said she orders beef one month and chicken the next.
Harrison then compiles all her orders and sends them to suppliers. Orders are then individually bagged and delivered to the drop off sites where customers pick them up.
Just like the store, orders are paid for on delivery. There is no membership fee, however each member is required to pay $10.00 on their first order for an insulated tote bag delivery service. The insulated tote bags will be used to bag and transport your order. A $5 delivery fee is also charged per order.
Harrison said there is no markup on prices, comparing what she offers as having similar quality to Whole Foods.
“Along with this movement is this co-op style “grocery shopping,” Harrison said. “It’s not new, but seems new to most people of my generation.”
Along with the meat, Harrison said the co-op also sells raw honey, along with breads, oatmeal, and three different types of gluten free soup mix, including black bean and southwest.
Like any good entrepeneur, Harrison is looking to expand the business and make it easier for her customers, including considering online ordering “sooner rather than later.”
To learn more about the company and how it works, visit www.offthefarmfood.com. The website also provides drop sites, cooking tips and recipes.