“It’s something that’s not new,” Howard said. “It’s just new to the industry, to the mind set .... It’s a learning experience.”
Howard said they have not misled those who carry their products.
“We have over 700 retailers that carry our products and every single one of them know ... we are an import business,” Howard said.
“We started in this business as an import tack,” Howard said, adding everyone is aware of that and that the good quality tack at their price point alone gives it away.
“We have never at any point in time ever said that our tack was made in the United States,” Howard said. “However, with that being said, I do have a line that is made in Texas but that is completely ... you know, it’s separate. Sometimes it’s hard for people to understand [because] we do have so many things go under one roof.”
The statement in the catalog was the mission statement for the family, which has manufactured tack since 2000, Howard said.
They do have saddles and tack that are custom made in Texas, Howard said, adding that all the custom made saddles are created in Texas.
“The main thing that I would like to get across is that we were told what we need to do, we took care of it, and it’s business as usual,” Howard said. “We were not being deceptive to anybody. We are definitely a transparent company. Everybody knows what we do and how we do it and that’s why we are successful.”